Price Discounts

Create and manage price discount campaigns in the Promotions Console. A price discount campaign allows you to offer discounted pricing on your apps and in-app items (consumables and entitlements only). For information on how to set up a retention offer for a subscription, see Retention Offers.

Create a price discount campaign

Price discount campaigns are available for app price and for consumable and entitlement in-app items.

To create a new price discount campaign

1. From the Developer Console, select Tools & Services > Promotions to display the Promotions Console.
2. Select Price Discount.

   

3. Select Discount Apps or Discount In-App Items.
4. On the Define Campaign screen:
   1. Enter a name for the campaign.
   2. Select one or more apps to receive the discount.
   3. Select the Amazon Marketplaces where the campaign will run.
   4. Choose the dates that the campaign will run. Campaign duration is at least 1 day and at most 27 days.
   5. Select a start and end date. Dates and times are in UTC. Your campaign starts and ends at the same UTC time in all selected marketplaces.
   6. Choose Next.
5. Define the discount that you want to apply to the app. Use one of these options:
   • Define a percentage price discount to apply in each marketplace that you selected for this campaign.
   • (Optional) Select the box to round the price to the nearest 9, such as $1.39.
   • (Optional) Adjust the price in each marketplace.
   • Each marketplace has a minimum price. Hover over the question mark icon (?) next to Minimum Prices to view them.
6. Choose Next to view a summary of the campaign settings.
7. When you're done reviewing and are ready to submit, choose Submit.

View campaign information

After you submit a price discount campaign, you can view its details, edit upcoming campaigns, or access related sales reports.

To manage a campaign

1. From the Developer Console, select Tools & Services > Promotions to display the Promotions Console.
2. Choose the Price Discount tab to see a list of price discount campaigns.
3. Find the campaign you want to manage and choose one of the following:
   • Eye icon – Open a detailed view of the campaign.
   • Graph icon – View Sales Reports.
   • Pencil icon – Update fields of a campaign that has not started yet.
   • Trash can icon – Delete a campaign.

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Last updated: Jun 15, 2026